I've been researching possible dissertation topics for the dreaded 15 minute back-to-uni presentation and came across this footage of the first ever live augmented reality fashion show by Casette Playa, who I saw at LFW just last week. To be completely honest I don't really know what to think of it. The concept itself is pretty amazing and will obviously become more and more encorporated into our overall retail and shopping experiences but this is just abit mental. Or is that just because we'r enot used to it yet?!?!