Fugahum is a Japanese brand that I came across a while ago. I particularly like the chosen names for the collections; Doppelganger, Graduated Kingdom, Spiral Distortion and Soft Protector. They evoke visions of fantastical far away fairytales (excuse the alliteration!) which is also portayed through the fashion photography. I love that it's not just the photography and clothing that makes the image interesting either, the composition is extremely well thought out and designed. This is my latest inspiration destination, see what you think...

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