New Look first ever TV ad::

New Looks first ever TV ad isn't bad except I'm not sure I'm keen on the mix of monochrome at the start and bright colours to finish, it sort of doesn't match the brand image and seems a little bit contradictory to each other, but I guess it's one way of attracting attention they might not otherwisw have got if the ad started out being bright and happy etc...? What does everyone else think?